Story detail view · 2026-07
New Jersey governor signs law banning surveillance pricing to protect shoppers

New Jersey governor signs law banning surveillance pricing to protect shoppers

Quick Summary

New law prohibits retailers from using personal data to charge different prices for identical products New Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the US to ban the practice. The Fair Price Protection Act passed by New Jersey’s legislature seeks to protect consumers from surveillance pricing, in which retailers can use data including online activity, location and purchasing history to arbitrarily change prices for individual shoppers. Continue reading...

Continue Reading on The Guardian Business

Get instant updates on Telegram

Join our channel to receive the latest headlines and breaking stories as soon as they are published.

Join channel

Comments (0)

Join the conversation. Comments are rate-limited, secured, and GDPR-compliant.

No comments yet. Be the first to share your thoughts!

Write a comment

0 / 500